June 8, 2023


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Will OPPO crush Xiaomi? Smartphone sales results in the first quarter of 2023

The dark horse in the smartphone market. You complain about the high prices for phones of this manufacturer, and they are growing like weed and will soon overtake Xiaomi. OPPO, because that’s what we’re talking about, has increased its share in global sales statistics. Meanwhile, Samsung narrowly escaped Apple.

Recently, the mobile phone market has been facing a lot of problems, due to the obvious shortness of breath in selling smartphones. In this difficult situation, some manufacturers do better than others.

We just met Global smartphone sales statistics in the first quarter of 2023. In theory, little has changed compared to the same period a year ago.

However, it seems to me that soon there will be a strong earthquake and a major shake-up in the top 5 largest producers.

The results of smartphone sales in the first quarter of 2023. OPPO is a dark horse

Let’s start with the leader. According to Canalys statistics Samsung has become a leader in smartphone sales Participation level 22%. It should be noted, however, that it was down two percentage points year over year. Let me remind you that the flagship Galaxy S23 series debuted in the previous quarter, which was said to be very popular.

Meanwhile, Apple strengthened its position, increasing its share by 3 pages up to 21%. So, Samsung is within reach of the American competitor, which had previously bypassed the Koreans mainly in the holiday quarter.

The third place is occupied by Xiaomi. However, this company was clearly very short of breath. 11% Of the pie 2 percentage points lower than the previous year.

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The former king of cheap phones keeps raising prices and it seems people just aren’t buying it. In the literal and figurative sense.

Interestingly, on the heels of Xiaomi is not cheaper at all oppoany She managed 10% of the market for herself and recorded an increase. Do customers think that OPPO has a better right to be expensive than Xiaomi?

Honestly, I did not expect such a scenario. I appreciate OPPO phones, but despite everything in the Xiaomi portfolio, I will find more models with attractive specs to price ratio. Could it be that the leading ships decided, and not the cheap ones?

The top 5 of the largest producers are closing in the first quarter of 2023 He livesAnd that was the result 8% maintained possession of it. The rest of the manufacturers took 28% of the market for themselves.

Overall, smartphone sales were down 12% year-over-year.