Barbie is back in the game.  Clothing brands are rubbing their hands together

film Barbie With Margot Robbie and Ryan Gosling earning $22.3 million. Bloomberg reported on Friday that tickets for pre-release screenings in cinemas were sold out. Numbers include performances on Thursdays and Wednesdays where guests dressed in pink received cotton candy and other prizes. Warner Bros. reported. The inspections took place in more than 3400 sites. The official premiere of the film is on Friday, July 21.

Thanks to the movie, the “barbiecore” aesthetic is gaining more and more popularity. Retailers are taking the opportunity to increase their revenue. The range of products is wide – from Barbie rugs to clothes to Barbie toothbrushes – and many are geared towards adults.

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