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October 2nd, 2014

Transformers 3 Destroys the Box Office, Breathes New Life into 3D

Michael Bay’s Transformers 3 has annihilated the box office as we head into the long weekend and has also put 3D films back on the map after their progressive slide over the last year.

Transformers Dark of the Moon has brought in just under $100million in its short run at theatres and has gained the approval of movie fans in the process. As of writing this the film has a 74% approval rating with our readers based on 1,006 votes.

To me the most important aspect of Transformers 3 is not the fan approval or the box office numbers as much as what the movie has done for 3D ticket sales. 3D movies have been on the slide progressively over the last while as fans, me included grew tired of 3D gimmicks.

Transformers 3 Destroys the Box Office, Breathes New Life into 3D  Green Lantern had some of the lowest 3D ticket sales accounting for less than 40% of the movies revenue. Transformers Dark of the Moon with its innovative use of 3D technology has given 3D technology a boost as 60% of Transformers 3 revenue has come from 3D ticket sales according to The Wrap.

I think that part of the reason that 3D ticket sales are so high for Transformers 3 is because of Michael Bay’s personal plea to theatre executives and projectionists to not turn down the 3D bulbs and to project his film at the proper brightness so that fans can experience a truly innovative experience. In a open letter to fans he also spoke about his use of 3D emphasizing it was not used as a gimmick;

‘Dark of the Moon’ has some of the most technically challenging sequences ever shot. And shot in 3D. I must urge you to find the very best theatre and see this movie in that format. 3D was a forethought, not an afterthought in this movie.

I’m glad Jim Cameron and Steven Spielberg really convinced me to shoot in this new technology. We used and invented many new techniques to make the 3D sharper, brighter and more color contrast. I think theatre owners heard their audience that they need to respect the specs of the projectors and not dim the bulbs to save money.

Transformers 3 is the last film in the Hasbro movie franchise and is a big step up from Transformers 2 according to Luke who just reviewed it ( Transformers 3 Review )  for us but more importantly it is giving the 3D movie fans a much needed treat.

Did you see Transformers 3? Did you see it in 2D or 3d? I am fighting a bad summer cold but when I recover I am seriously considering watching it in 3D. This despite my high disdain for 3D and those horribly cheap glasses that make my head hurt after 30minutes.




15 Comments


  1. Tonhogg

    So people suddenly went to 3d movies because they are aware of the plea from Bay not to turn down the light bulbs.  My guess is most of these people that bought the 3d tickets had no clue of this.  Thing is their are people that like 3d and the 3d hater just can not wrap their head around this fact.  They think everyone hates 3d just like them.  So naive.  Or maybe just wishful thinking on their part.


    • Anonymous

      I love the idea of 3D but for me its biggest downfall is the glasses. When shot right its an experience if only I could get around the migraine inducing headgear.


    • Anonymous

      I love the idea of 3D but for me its biggest downfall is the glasses. When shot right its an experience if only I could get around the migraine inducing headgear.


    • Fbgator95

      You can barely notice the effects of most 3D movies not to mention you’re paying $12 for the movie ticket. That’s why I dislike most 3D movies. However Transformers was a nice change from most 3D movies in that I could actually NOTICE the effects (but it was still too expensive).


      • Anonymous

        i completely agree. the glasses are cheap and the 3D even if its good cant overcome those darn nausea inducing glasses. I feel like I should take gravol before going.


  2. Dunefreezer

    I went to see it on Wednesday in IMAX 3D and the action sequences, story surprisingly and the 3D all blew my mind away.


    • Anonymous

      an imax is opening up about 20minutes from my house and i truly and looking forward to checking it out. It has been a long time since I have seen a movie on IMAX. 


  3. Anonymous

    People went to see Transformers in 3D because the movie was shot to be viewed in 3D just like Avatar was. Pretty much every single other movie is a 2D movie converted to 3D so there is no point to watch it in 3D. Also a Micheal Bay style movie where effects run supreme is a movie you want to see in 3D while a lower budget movie with less special effects just isn’t worth seeing in 3D. 


    • Anonymous

      good post completely agree and you have nailed the biggest issue that 3D has. Studios keep presenting post production converts as ‘the real deal’. 


    • Anonymous

      good post completely agree and you have nailed the biggest issue that 3D has. Studios keep presenting post production converts as ‘the real deal’. 


  4. kurt

    i saw it in 3d, but i have purchased the Oakley 3d glasses made for theaters only. While they cost $120.00, they are wotrhrevery penny and more—no more headaches, perfect merge of color, brighter colors, they wrap so there is no longer a peripheral vision problem–it’s unbelievable, and i now understand the exccitement from Hollywood about the potential of the new 3d medium–you must get a pair…especially if you are reviewing movies and acting as a public opiinion maker!


  5. Ladyc86

    Watched it in 3D and it was totally worth my money, I absolutely loved it aknd will go back to watch it again.


  6. I did watch it on cinema yesterday and i watched it today online at: WATCHVIDEOMOVIES.COM  , an excellent movie that you must not miss !!


  7. Transformers: Dark of the Moon is a bumbling mess of fire and loud noises and is just another film for Michael Bay to add to the references on his resume for most ridiculous director of all time.



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