Usher to headline Super Bowl 2024 halftime show

US rapper Usher, known for his R&B hits in the early 2000s, will headline the halftime show at the next Super Bowl, American football’s biggest, championship, organizers announced Sunday, and the singer.

Usher took over from Barbadian megastar Rihanna last February in Glendale, Arizona, who entertained the crowd for one of the most followed shows in the world.

This time, the singer You Got It Bad, My Boo, Yes And Love this club Starting in 2020, the Raiders, a club in the American Football Championship (NFL), will attempt to set fire to the stadium during halftime of the 2024 Super Bowl on February 11 in the gaming capital of Las Vegas.

“Finally being able to sing at the Super Bowl was the honor of a lifetime. I am already impatient with the thought of presenting the world with a show that has never been seen before,” said the 44-year-old singer, one of the most popular American artists since the beginning. Report. Since the 2000s.



AFP

Since 2019, the Super Bowl Halftime Show, one of the premier events in American popular culture, has been produced by Roc Nation, a company founded by rap star Jay-Z.

In addition to Rihanna, hip-hop artists including Shakira, Jennifer Lopez, The Weeknd and Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar stopped by the last Super Bowl.

The most-watched annual event on American television, the Super Bowl is important to the advertising industry, with 30-second spots costing millions of dollars.

A year ago, Apple Music, a subsidiary of the computer company, ousted Pepsi as the main sponsor of the event. The NFL and Apple Music did not disclose the amount of the “multi-year” deal, but US media has put the figure at $50 million.

In the past, huge stars like Michael Jackson, Prince, U2 or Madonna have taken the stage. In 2004, when Janet Jackson’s breast appeared on screen after Justin Timberlake’s most aggressive gesture on stage, the event became scandalous.

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