The famous Chinese influencer Li Jiagi, during a live broadcast on one of the world’s largest shopping platforms of the Alibaba Group, sold products with a total value of 1.9 billion US dollars. – Wirtualnemedia.pl reported.
- Influencers’ live broadcasts while selling products broke records in China
- Li Jiagi, aka Lipstick Brother, sold nearly $2 billion worth of products in 12 hours.
- Another leading Chinese influencer, Viya, sold $1.25 billion worth of merchandise on the same day.
- More such information can be found on the Onet homepage
This is a standard result. to compare Just over $2.5 billion. Donald Trump’s fortune is currently being evaluatedWho was until recently on the list of the richest, according to “Forbes”. During his presidency, Trump earned between $1.6 billion and $1.79 billion. Similar amounts are the proceeds of the most profitable films in world cinema, such as “Titanic” (about 2.2 billion dollars) or “Star Wars. The Force Awakens” (about 2 billion dollars).
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He sold $1.9 billion worth of products. within 12 hours
Meanwhile, Chinese Li Jiagi, also known as Lipstick Brother, “only” sold cosmetics, body lotions, Apple Airpods and the like. He did it while he was live on the buy platform Taobao. It only took 12 hours. This is the largest amount of sales achieved in such programs on Taobao.
See also: UOKiK targets influencers. Check to see if they mean ads
According to the Chinese website Taosj.com, this special program of Li Jiaqi has received nearly 250 million views, while the previous one – “only” about 20 million. Another leading Chinese influencer, Viya, sold about 8 billion yuan (about $1.25 billion) worth of merchandise on the same day in a 14-hour programme. A spokesman for Alibaba Group did not respond to the sales data.
See also: Hundreds of thousands of fans. This is how TikTok’s biggest stars earn
Sales combined with entertainment
The live broadcast in which you can buy is provided by influential Merchandise is becoming an increasingly popular form of sale along with an entertainment program and product advertising. In China, this form spread during the coronavirus pandemic, When all alternatives to traditional trade became particularly effective.
Source: Wirtualnemedia.pl
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