“Today with Hoda and Jenna”: The NBC team comes to Old Quebec

Quebec City is enjoying its moment of pride on the small screen in America on Thursday morning. A popular American show Today with Hoda & Jenna Presented live from the historic district by the NBC Network, just in time for the start of the Quebec Carnival… and the arrival of the biting cold.

• Read more: Jeanique Fournier with Hoda and Jenna today

• Read more: An NBC show at Carnaval de Quebec

Former US President George W. Hoda Kotb, one of Bush’s daughters, and Jenna Bush Hager are criss-crossing the capital with their impressive crew, aiming to film two shows in front of an audience.

theirs talk showWatched by 1.6 million viewers, it is the fourth hour of the popular NBC network’s morning show. Today’s show.

Those interested in attending the shoot can head to Bistro 1640, located on rue Sainte-Anne in the heart of Old Quebec, in front of the Place d’Armes and Château Frontenac.

The schedule provides for the recording of the first one-hour episode, which will begin at 10 am, followed by the second at 11:30 am, airing on Friday.

With a wind chill of -16 this morning, Team USA and the public will need to dress warmly, but avoid the worst of the bitter cold, which will really catch on this evening.

“Magic”

Arriving in town on Tuesday evening, the two hosts were able to see the streets of the Quatre Petit Champlain, toboggan from Dufferin’s Terrace Slide, snowshoe on the Plains of Abraham, and the Quebec Carnival.

“We knew it would be wonderful, but we didn’t think it would be so beautiful and wonderful. We suspected that people would be friendly, but not so much! We knew it would be magical, but we were really blown away”, Hoda Kotb boasts in an interview. Newspaper.

As for the cold, it no longer frightens them. “We’ll be in New York on Saturday in the sun,” says Jenna Bush Hager. The city here makes it very easy. If you dress appropriately, you can spend a day outdoors. We were out all day yesterday.”

A collaborator who arrived last week will tell the American public about his adventures in ice canoeing, ice climbing, skating and skiing, except for one night at the Hôtel de Glace.

We expect guests from Quebec to take part in the show, especially singer Jeanique Fournier. Canada has talent.

The visit is sponsored by Bonjour Québec, Destination Québec cité and Destination Canada.

The coalition of Quebec’s tourism industry, which ran the cup, invested nearly $350,000 in the campaign as part of a “mandate to promote Quebec’s destination,” the tourism ministry notes.

“It’s worth its weight in gold”

According to Robert Mercure, director of Destination Quebec, the rare visit could be one of the best publicity stunts in the Quebec region aimed at the “very important” American market.

“This is an important show for Americans. For us, this cover is worth its weight in gold […]These are major leagues,” he says, adding to himself, “Let’s reap the benefits for months and years to come.”

The United States, the old capital’s main foreign market, generates nearly a quarter of annual tourism receipts, or $350 million.