The fall of the shoe giant after 50 years.  The company declared bankruptcy

In the changing world of fashion and ongoing economic challenges, another iconic brand is facing a difficult reality. French shoe brand Minelli, known as being synonymous with style and quality, has declared bankruptcy. As reported by francetvinfo.fr, the company, which has gained customer recognition for nearly half a century, is no longer able to continue its commercial activities in its current form. This sad news not only affects the brand’s employees and customers, but is also a warning sign for the entire industry.

Image image generated by DALL·E 3

The bankruptcy of Minnella, founded in 1973, is a direct result of “polarization of demand,” in which consumers increasingly seek products either off the shelves with lower prices or of the highest quality. This phenomenon is not new, but in times of crisis and high inflation, consumer choices have become clearer. People are increasingly turning to cheaper alternatives, leading to a sharp decline in interest in luxury products and those perceived as more expensive.

Minnelli’s company, known for offering affordable shoes, employs nearly 500 people. Its products were available in 120 office supplies and online stores, as well as on the Polish market. There is no doubt that it was a brand with history and tradition, but it was not able to go against current market trends.

Minella’s board of directors issued a statement saying: “Despite the undoubted efforts of our teams and management, we are no longer able to operate at the current scale. The costs necessary to restructure and ensure future profitability are beyond our own capabilities. It was also hoped to find potential buyers and talks are ongoing.” currently.

Minnella’s downfall not only marks the end of an era for the brand, but is also a warning to other players in the market. Nowadays, it is no longer enough to have an established position and history – you also need to respond flexibly to changing market conditions and consumer expectations. The footwear industry, like many other retail sectors, must find a way to balance quality and price in order to survive in turbulent times.

Independent portal Warsaw in Pigułka. Publisher and owner: Capital Media SC ul. Grzybowska 87, 00-844 Warsaw

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

The state will pay several hundred zlotys per month, which is new. Regulations passed

The amount of the energy voucher depends on the number of…

MREL requirements. Banks have to borrow about PLN 20 billion

Debt securities have already been issued for part of this amount. However,…

Ladybug Lottery 03.22.2020 Who won the raffle on March 22nd? Results 22.03.22

The big lottery. On Tuesday, March 22, the sixth drawing of the…

PV 2022. The number of consumers consuming is growing more slowly

The increase in the number of consumers has slowed. In April 2022,…