On Thursday, in addition to this year’s Youth Word, we also learned about her 2024 Color of the Year Pantone. The winner was color 13-1023 peach fuzz – peach.
The company justified its choice by emphasizing that this color “It reflects our desire to care for ourselves and others. It is a delicate, velvety peach shade whose all-encompassing spirit enriches the mind, body and spirit.
Color of the Year 2024. “Exudes warmth and modern elegance.”
Leatrice Eisman, Pantone’s US color specialist, said they were looking for a shade that reflected an innate desire to connect. The winner of this year’s competition met the criteria because he “radiates warmth and modern elegance.”
As Eisman added, it’s “the color that… It resonates with compassionoffers an embrace and effortlessly combines youth and timelessness.
Last year, she won the 2023 color of the year poll 17-3938 Very berry. At the time, the competition’s organizers emphasized that the shadow “demonstrates the self-confidence and bold curiosity that energizes our creative spirit.”
“We live in a time of transformation. Pantone 17-3938 is very berry He is A symbol of the spirit of the times and global transformationWhich we are going through. “As we emerge from an intense period of isolation, our concepts and norms are changing, and our physical and digital lives have merged in new ways,” the winner said in a statement at the time.
Moreover, the purple-red color, “Contains blues features”“Exhibits an energetic, cheerful attitude and dynamic presence.” According to the organizers, it encourages bold creativity and expression of imagination.
Pantone color of the year. Who chooses the winner?
The Color of the Year was first announced in 1999, with the aim of engaging the design community and color enthusiasts around the world in the discussion. Laurie Pressman, vice president of the Pantone Color Institute, points out that in this way they wanted to “draw attention to the relationship between culture and color.”
The Pantone Shade of the Year is determined by a panel of color experts Scours the world for ‘new influences’. The research covers almost every field – from the entertainment industry to fashion and art to socio-economic conditions. Your choice of colors can be influenced by everything that happens in the world throughout the year.
As we read, choosing a shade requires a comprehensive trend analysis, and is the culmination of a year-long research. – No one on our global team comes to the Pantone Color of the Year discussion with commercial interests or personal preferences. We take a clean approach to this. As we like to say: “We love all our colors equally.” – says Pressman.
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