The Sheina pop-up store will be launched on May 17, 2024 at Galeria Młociny in Warsaw. Until May 22, customers will be able to purchase products from the latest summer collection there. It will include both clothing and fashion accessories, in addition to the brand’s best-selling cosmetics. Shane also announces Additional attractions, including: expert makeup tips.
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They want to “democratize fashion”
“The opening of the first pop-up store in Poland is another measure to implement our strategy to democratize fashion. We are happy that for the first time Polish consumers will be able to get to know our diverse range in physical stores.” Marion Bouchot, communications director for the European market, explained in a statement.
Shein is a true giant of online trading. It describes itself as an “international company” and states on its website that its headquarters are in Singapore. It did not mention China, although its Chinese origins remain an open secret. The popularity of this trading platform is constantly growing, especially among young people looking for offers at attractive prices. In the January ranking of leading e-commerce platforms, Shein recorded 6.05 million visitors, which means an increase of 8.6%. Compared to the previous month – informed Wirtualne Media.
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A year ago, Shin announced the start of a major investment in Poland. It rented space in Panattoni Park Wrocław South Hub, which is located near the capital of Lower Silesia. The warehouse is expected to serve a large portion of the European market.
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