When you visit any website, we must consent to cookies via a pop-up window, called cookies so that personal data can be used for Online advertising purposes.
European Commission He wants to take action against this constant obligation of consent and constant questions about “rejecting” or “accepting” cookies, together with detailed information texts that usually no one reads – writes “Die Welt”.
Initially, you will work within a framework Voluntary commitment to Internet giantssuch as Meta, TikTok, Microsoft, Apple, and Amazon.
Away Essential cookiesMost websites also use tracking technologies, i.e. small text files. They record users' online behavior and Providing personal data A large number of companies, which can then place specific ads. However, the user must agree to this in advance.
Cookie messages. Didier Reynders: We will help you understand advertising models better
EU Commissioner for Justice Didier Reynders This matter called for remedial measures to be taken European Consumer Summit In March of last year. In spring 2024, upon approval European Data Protection Board (EDPB), companies will have to voluntarily agree to the new cookie rules.
– By law, cookies cannot be used Processing of personal data Without explicit consent from the user. However, this does not mean that surfing the Internet can be stressful, Reynders said in an interview with Welt am Sonntag.
– We will deal with the growing “Cake fatigue” among Internet users, while helping consumers better understand advertising models and choose less intrusive ads. For example, consumers should not be asked again to agree to accept cookies until one year after the last request, he added.
According to the Commission's findings, constantly asking whether a consumer wants cookies also results in users automatically giving consent without knowing the consequences for personal data protection in individual cases.
“Cookies”, i.e. cookies. Test new functionality in the browser
Meanwhile, according to what was reported by the British Broadcasting Corporation (BBC). Google It began testing changes to the way companies can track users online. A new feature in Chrome disables third-party cookies.
Initially, the feature will be available to one percent. Global browser users, that is, approximately 30 million people.
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