US star Kanye West’s descent into hell continues after making anti-Semitic comments.
• Read more: Kanye West: ‘It’s anti-Semitism, it’s hate’
Many sponsors have also dropped the singer.
“It’s a good example of explaining to the public that even if we apologize, when we feel that real awareness and actions are not being put forward,” says expert Patrice Lavoie. Media and Corporate Image.
Mr. Lavoie said.
“At the same time, he did not say that he was going to get help. GAP, Adidas and Balenciaga cut themselves off from the man. He himself says that he lost two billion dollars in one day. His business is not going well,” qualifies the expert.
“He defends his views by saying he has a Jewish lawyer, which is not an explanation. We feel there is a slippage and he doesn’t know how to handle it. Even his manager dumped him,” he adds.
For Patrice Lavoie, Kanye West’s case illustrates well how a public image can peak and, in some gestures, change drastically.
Watch the full interview in the video above.
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