January 27, 2023

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Google and NVIDIA join Sony. The corporate giants have concerns about Microsoft’s merger with Activision Blizzard

It’s not just the PlayStation maker that’s interested in the biggest deal in the history of the gaming industry. According to the latest reports, Google and NVIDIA have joined the Japanese, expressing their reluctance to do business with the giant from Redmond.

For several weeks, we’ve been methodically tipping Microsoft’s efforts to finalize a promising purchase — so far Sony has been the only industry firm formally opposed to acquiring the creators of Call of Duty, Diablo, and Overwatch. Meanwhile, Bloomberg editors got to more behind-the-scenes information, presenting more ordeals. Two companies have expressed some concerns: Google and NVIDIA.

The tech giants filed documents “supporting a key FTC claim” – “Microsoft could gain an unfair advantage in the cloud, subscription, and mobile gaming market.”

However, it should be emphasized that in the notes filed with the FTC, NVIDIA did not outright oppose the acquisition, but did note that “equal and open access to games.”

Representatives for Google and Nvidia declined to comment, while a Microsoft spokesperson said the company is open to resolving any concerns:

“We are prepared and proactively address issues raised by regulators or competitors to ensure the deal closes with confidence. We want people to have more access to the games, not less,” admitted David Cody.

NVIDIA and Google may be “worried” about the acquisition of Activision Blizzard for several important reasons. The aforementioned company is increasingly focusing on the cloud (GeForce NOW) and probably wants to make sure that Call of Duty will be a publicly available title. Although Google has already killed Stadia, making it impossible to compete directly with Xbox Cloud Gaming, another problem looms. A few months ago, Microsoft indicated that it was planning to move into mobile games and create its own store and app — the company sees an opportunity in creating an alternative to Google Play and App Store offerings.

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