Box Office USA: The end of the MCU is near?  “Marvels” with Marvel’s worst opening
What is currently happening in American cinemas is a real disaster. It has long been known that “Marvels” cannot even dream of opening for “Captain Marvel” ($153.4 million). However, pessimistic forecasts gave the new Marvel Studios show an opening result of around $70 million. Closer to the premiere, they dropped to 60 million, and even then it turned out to be overpriced.

Current Disney estimates give “Marvels” Only $47 million! This amount of course includes Thursday’s returns. This is the worst opening in Marvel Studios history. For the first time, the studio’s production failed to exceed $50 million!

So far, only two MCU films have opened to less than $60 million: “ant Man” ($57.2 million) and “Hulk is unbelievable” (55.4 million).

It is a disastrous result “Marvels” Is this a result of audience fatigue with comic book production? Deadline not agreed. He makes a different diagnosis. He claims that this is evidence of the failure of the strategy of building a single world of cinematic productions and those dedicated to the live streaming platform. As evidence, he provides data to prove this Two-thirds of viewers who went to the movies to watch Marvels have Disney+. Therefore, the studio failed to mobilize Marvel fans who do not have the Disney+ platform to go to cinemas.

2023 films with revenues exceeding $100 million

# Title earned in total
in public Number of cinemas the first show VOD budget
1 Barbie $636.1 $162.0 4,337 21.07 12.09 $145
2 Super Mario Bros. film $574.9 $146.4 4,371 5.04 16.05 $100 dollars
3 Spider-Man: Through the Multiverse $381.3 $120.7 4,332 2.06 8.08 $100 dollars
4 Guardians of the Galaxy Volume 3 $359.0 $118.4 4,450 5.05 7.07 $250
5 Oppenheimer $325.2 82.5 dollars 3,647 21.07 21.11 $100 dollars
6 Little mermaid $298.2 $95.6 4,320 26.05 25.07 $250
7 Ant-Man and the Wasp: Quantum Obsession $214.5 $106.1 4,345 17.02 18.04 $ 200
8 John Wick 4 $187.1 $73.8 3,855 24.03 23.05 $100 dollars
9 Freedom’s voice. Freedom’s voice $184.2 $19.7 3,285 4.07 3.11 $14
10 Indiana Jones and the Artifact of Destiny 174.5 dollars 60.4 dollars 4600 30.06 29.08 $329
11 Taylor Swift: Tour for the Ages $172.5 $92.8 3,855 13.10 b/d $15
12 Mission Impossible – Dead Reckoning – Part 1 $172.1 $54.7 4,327 12.07 10.10 $291
13 Transformers: Awakening of the Beast $157.1 $61.0 3,680 4.06 11.07 $ 200
14 Creed III $156.2 $58.4 4,007 3.03 31.03 $75
15 The elements are among us $154.4 $29.6 4,035 16.06 15.08 $ 200
16 Fast and Furious 10 $146.0 $67.0 4,088 19.05 9.06 $340
17 Five nights of nightmares $127.2 $80.0 3,789 27.10 b/d $20
18 Teenage Mutant Ninja Turtles: Mutant Mayhem $118.6 $28.0 3,950 2.08 1.09 $70
19 Scream VI $108.2 $44.4 4,313 10.03 25.04 $35
20 flash $108.1 $55.0 4,256 16.06 18.07 $220

The second big news of the week also didn’t have a successful start. “The Journey to Bethlehem” It received positive reviews from audiences (A- in CinemaScore). The problem is that there are very few viewers. It seems that Christian audiences were not interested in seeing the Christmas story turned into a popular musical. Estimates give it just $2.4 million to open.

This result is worse than the one I achieved “winter solstice”Which expanded its distribution to include 714 cinemas over the weekend. The film grossed $3.2 million, recording the second-best average among titles on the top ten list.

The film’s distribution increased to more than a thousand cinemas “Priscilla”. As a result, A24 is proud Revenues decreased by only 4%.

And the studio may have another hit on the horizon. It started in six cinemas “Dream Scenario” by Nikolasim Kagem. The film averaged a solid (if not amazing) 35.9K. dollar. This year, only six titles had better opening averages (Number one is “Asteroid City” – $142.2 thousand).

Meanwhile, AMC executives can pop open the champagne. Stop showing the concert film in cinemas “Taylor Swift: Tour for the Ages” It paid off. You have just passed the seventh part of “Mission: Impossible”. And Next week should be among the top ten highest-grossing premieres of the year.

There will also be a new Bollywood show somewhere in the top ten list “Tiger 3”. The film premiered on Saturday and so far we only have data from that day. It grossed $1.05 million in US theaters. to update: comScore reported an opening result of $2.3 million

Box office in the USA from October 10 to 12

# Title He made money over the weekend earned in total A week on screen deep
1 Marvel 40.4 USD* $47.0 1 4030
2 Five nights of nightmares $9.0 $127.21 3 3694
3 Taylor Swift: Tour for the Ages $5.9 $172.55 5 2848
4 Priscilla $4.79 $12.73 3 2361
5 Blood moon time $4.65 $59.94 4 3357
6 Winter solstice $3.2 $4.27 3 778
7 Trip to Bethlehem $2.18* $2.43 1 2002
8 tiger 3 $2.25 $2.25 1 750
9 PAW Patrol: The Great Movie $1.76 $64.56 7 1779
10 extremist $1.75 $5.21 2 534

* Opening result from the same weekend

On Friday, viewers will face serious dilemmas, because as many as four major premieres will hit theaters. Lionsgate will invite you to the screening “The Hunger Games: Song of Birds and Snakes”. Disney will try to lure Michael Fassbender fans away from Netflix, where The Killer premiered, by offering a sports comedy. “the first goal”. After the film was a success in cinemas around the world for a month, Universal will finally release the animated film in America “Trolls 3”. The fourth premiere is the slasher “Thanksgiving Night” Inspired by a fake trailer for the movie “Thanksgiving.”

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