Easter is fast approaching. On this occasion, UCE RESEARCH and the Offerista group conducted an interesting study entitled: “Christmas expenses of Poles. 2024 edition.” The results clearly show that more than 55% of Poles are in favor of fighting prices among discount stores. Moreover, customers want it to be tightened further so that they can shop much cheaper at Easter.
We talk with customers of the most visited chains
The o2.pl editorial team went to Lidl and Biedronka in Krakow. We spoke to customers there to find out if they wanted all their Sunday shopping back and if they would go shopping the next day, which is March 24. We were also concerned about the ongoing price war.
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They demand that Sunday shopping be restored. “I want to rest”
First, we must point out that none of our interlocutors agreed to publish his photo. However, Biedronka and Lidl customers were happy to speak to o2.pl. They shared their ideas, and the vast majority of them supported the rapid return of all Sunday business days.
The rest of the article is below the video
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I support all professions. Then I won't have to go shopping with my tongue hanging out after work, that is, in the evening, when I'm tired and want to rest. On Sunday, you buy rationally, because your head is at ease, which means you spend less money on your wallet. I will also go to the stores on March 24,” Marta told o2.pl.
At the same time, the Krakow resident admitted that she supports the price battle between discount stores, and even wants it to “intensify during the holidays.” – Customers will benefit from this. She said: I will go where it is cheaper for me, regardless of any feelings.
Ms. Katarzyna, a mother of two school-age children, expressed a similar opinion about shopping on Sundays. -I want every one to be commercial. Yes, I will go shopping on March 24th. My husband is coming from abroad. We will purchase all the products you need in one go. Thanks to this, I will no longer have to shop for every little thing during Holy Week, including cakes and Easter dishes – she explained to o2.pl.
She stressed that she is “not interested in market battles over prices and the escalation of such actions.” – it does not matter to me. I always shop at the nearby Lidl store, which is the closest, and I don't really want to go to Biedronka, for example, because fuel is also expensive,” she stressed.
Mr Adam, a 35-year-old employee of a Krakow company, was 100% in favor of a return to shopping on Sundays. – We go with our family on Sunday, for example to a restaurant, to the cinema, to the swimming pool, to the amusement park. Everything is open then and working fine. If they can somehow work, why can't stores? He said many people will definitely do some shopping when leaving home.
Every promotional and pricing opportunity deserves my attention. I completely agree with the opinion that stores should compete with each other on prices due to the upcoming Easter holidays. Thanks to this, they can acquire new, previously unconvinced customers, and we, the buyers, will only save money on this – added the man.
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Back to Sunday shopping? Big: “I don't need it.”
o2.pl's next interlocutor was Mr. Kazimierz, a retired senior electrician. As he pointed out, “He doesn't need to shop on Sundays for anything.” He admitted that he did not go shopping on March 24.
I have learned to work without shopping on Sundays. During the week I have enough strength to travel or go shopping. “Keeping a holy day” has been my rule for a long time – he said in an interview with o2.pl.
– After all, these sellers are people too. They have children, families. They deserve at least one day off on the weekend – added. – Like every retiree, I count every penny, and this is not easy for me. I often take advantage of promotions and pricing opportunities, and I support such solutions. “I want the price battle in discount stores to be more intense at Easter,” Kabir said.
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Market expert: “The result should not be surprising”
The o2.pl portal also contacted retail market expert Robert Bigaj from Offerista Group. The specialist had no doubt why Poles were seeking to fully restore their Sunday shopping days.
Our recent poll (on Poles' views on restoring Sunday trading) shows that men are more likely to support restoring Sunday trading than women (51.6% vs. 40.4%). . Moreover, this is mainly supported by people aged 18-24 years (including 65.9%), with a net monthly income of PLN 7000-8999 (60.7%), as well as those with higher education (49.2%) ). .). It is mainly advertised by residents of cities with a population of more than 500,000. Population (56.7%) – Biegaj reported for o2.pl.
– In my opinion, young, active people with good income from major cities A large portion of them believe that prohibiting trading on Sunday constitutes a major restriction on their freedom And some of their rights. They believe that the state should not interfere, and if it does, it should be done in a way that enables employers to create additional bonuses for people working that day. The expert explained that we know this from other studies.
Moreover, we must add that these people usually work long hours during the week, and in the past, Sunday was the only day of the week for them where they could easily shop, and not just for groceries.
Bigag also evaluated what motivates customers who want stores to fight each other over prices before Easter (More than 55% of respondents support this). Poles who earn the least amount of money per month, i.e. less than PLN 1,000 and PLN 1,000-2,999, are particularly dependent on such competition.
– In my opinion, this result should not surprise anyone. Domestic consumers have always expected the best prices. Poles usually assume that retail chains must fight among themselves for attention. However, the fact that more than half of society expects this from discount stores is mainly due to the fact that our compatriots still live in savings. He said that although inflation has slowed significantly, they want, and are often forced, to continue to tighten their belts.
In my opinion, this situation will continue for a long time, at least until inflation stabilizes. But this is also not certain, because consumers will expect price wars even in better times, but their supporters will be slightly less than they are now – Bejaj pointed out to o2.pl.
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