It’s been almost 1.5 weeks since the full and official premiere of Disney Plus in Poland. During this time, many people fell in love with the huge catalog of the latest SVOD service in our market and it must be admitted that it is difficult to find someone who would leave negative comments about the launch itself. Things went smoothly, the library of movies and series as well as the quality of the operation can undoubtedly impress.
Now it turns out that it can also translate to a scale of interest. As follows from the last Nielsen report they referred to default mediaDisney+ had a much better start in Poland than HBO Max, which premiered in March of this year. It turns out that in the first week, the Mickey Mouse platform reached an audience of 1.9 million people, Which is 700,000 better than the updated HBO service In the same period after the debut.
From other interesting data, it is worth adding that Watching content on Disney+ was an average of 1 hour and 13 minutes, and most recipients used televisions (over 1.2 million). Computers ranked second in terms of display frequency (430 thousand), and the lowest step on the platform were smartphones, which were used by more than 370 thousand viewers. In the end, tablets with a score of 63,000.
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