As we reported in Business Insider Polska, ElectroMobility Poland expects to start construction of the Izrea electric vehicle plant in the first quarter of 2024. Its implementation is scheduled for the end of 2025. Currently, the scope of work on the project is being evaluated by the President of ElectroMobility Poland (EMP), Piotr Zaremba with 39 percent
“In November 2023, the second design phase carried out in cooperation with Geely and Pininfarina, relating to the first car of the Jezera model range, was completed. As previously announced, it will be an SUV. This phase has finally confirmed the detailed technical assumptions, feasibility and business model of the project.” , we read in the company’s announcement.
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“Of the total project financing amount to date (PLN 500 million), the company has so far spent approximately PLN 277 million, of which more than three quarters (78%) were spent on design work and investment preparation. The EMP team currently consists of approximately 130 people – specialists in key areas related, among others: with technical development, distribution, expanded product, supply chain or production launch,” we further read.
How much will Izera cost?
Value for money will be crucial to the project’s success, if it gets to the point where the cars roll off production lines. Especially the last one.
Currently, the Polish market includes, for example, the MG4 compact electric car, which in its basic version costs about PLN 125,000. Zloty. This would be the ideal ceiling for the Izera if you think about the wow effect, but it’s important not to fall behind the ‘average’.
“If Izera wants to succeed, it should go for the price of the Mazda MX-30 rather than the Hyundai Kona. This is The basic version of the Izera SUV should cost between 160,000 and 170,000 PLN. Zloty. This is the maximum– said Wojciech Drzewiecki, Head of the Automotive Market Research Institute SAMAR, in an interview with Dziennik.pl.
“Today, the average price of a Class B electric vehicle is approx. 198 thousand zlotyslarger size, and cost of the average compact EV class 200 thousand zlotys“- we read in the Samar report, citing the portal.
Izera has already shown its SUV concept. The car will be displayed in its final form approximately six months before the premiere.
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Its sales in Poland are planned to be based on a hybrid model with a few traditional points of sale, which will be supplemented by “concept stores”, where you will be able to touch the car or talk about it, but sales will be carried out online or by phone, as well as via “stores”. Pop-up, i.e. mobile showrooms.
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