February 4, 2023

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We will try on clothes with a smartphone.  Zalando’s regional chief reveals the plans [WYWIAD]

We will try on clothes with a smartphone. Zalando’s regional chief reveals the plans [WYWIAD]

Daniel Roginski, CEO of Zalando Central and Eastern Europe: After this decade, I can say that our country is still one of the most important markets for Zalando. We’re very pleased with the dynamics and the whole business. Certainly, an important step in Poland was the establishment of cooperation with InPost, thanks to which we can collect orders from parcel lockers, which is a direct response to the needs of our customers. I have another big reason to feel proud – in fact, I don’t have to talk about it in the end. It is an adaptive fashion group aimed at people with disabilities. First of all, we are launching it as part of our own brands, but we are also encouraging our partners to join this beautiful initiative, which has been very well received.

For CEE, which I’m responsible for, we’ve only been in Hungary or Romania for a few months – we’re focused on business development and reaching customers in these markets with information about our offer. However, we are also working on solutions that make shopping at Zalando more personalized and convenient.

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