“The world turned upside down”: The content creator’s industry reaction

Zoé Duval, creator of recently released content from the reality show Big Brother, was on the set of “The World Upside Down” to talk about what her job is all about, not defending herself from Richard Martino’s criticism.

• Read more: “World turned upside down”: Maxime Bernier reiterates his unfavorable position on Canada’s contribution to Ukraine

The 23-year-old has a presence on several platforms, including Instagram, TikTok and YouTube, where she has nearly 450,000 subscribers.

However, Zoé Duval was initially destined for animation and games, which is what started publishing her on social networks. One thing led to another, and his fame grew, turning him into a content creator. “I fell into the universe,” he said.

Anyone who has dreamed of working in the world of communications sees this universe as a swing.

“It’s definitely a good gateway to traditional media, we’re not going to hide it, I did Big Brother and it helps me get there, and then me, it’s my dream, so if I can bring my community through it, a bit of the internet to traditional media, that’s fantastic.” ,” he recounted.

The young TikTokeur justifies his title of content creator, unlike the term “influencer,” which often comes with a negative connotation, through the work he provides.

“I work a lot of hours, making sketches, writing scripts, shooting, I do it myself because I don’t have a technical team, I do my editing myself, I do my releases, then I do media events. […]”, he enumerated, adding that even though he loves his job, it’s a big pressure.

The content he publishes and entertains his subscribers is primarily humorous and based on his daily life, mainly in the form of “vlogs”.

Zoé Duval was asked about her salary, considering herself upper middle class, saying a “good client” might pay $5 to $15,000 per video, but that money would come with hours of work. .

“These are clients who approach my agency to work with me, and then we decide whether to work with them. They directly pay me to create the content, otherwise sometimes I pay to watch on YouTube,” he added.

“Real work”?

“I find banana holders more useful than influencers,” replied Richard Martino, drawing the ire of other guests who wanted to qualify.

Sophie Durocher thus advocated “the distinction between those who exist only to sell a product and those who spread ideas”.

Others have mentioned specific issues or the democratization of discourse about the diversity of education and the diversity of ideas or cultural diversity that can be found among different content creators, bodies or discussed subjects.

Public speaking as a form of influence

The content creator defended herself against the columnist’s criticism, explaining how she uses her platforms to talk about issues close to her heart, such as the LGBTQ+ community and acceptance.

“I can influence people to consume certain things, but I can influence people to learn about the 2SLGBTQA2+ community, but I influence people on different topics that are important,” added Zoé Duval.

“For my part, I’m trying to expose a reality that’s true, and then, it’s my real life, and people need to understand that,” he said.

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