FC Barcelona has finally confirmed its sponsorship agreement with Spotify. The contract is valid from the 2022/2023 season.
The Swedish company will become the club’s main sponsor, and its name will appear on the front of the first men’s and women’s shirts for the next four seasons. Spotify will also be able to advertise training t-shirts, and the agreement in this regard covers a three-year collaboration. Barcelona’s new main sponsor has also acquired the rights to the name of the stadium, which will be called Spotify Camp Nou from 2022/2023.
The contract has already been signed by the FC Barcelona Board of Directors, but it must be approved at the assembly bargaining sociosWhich will be held on 3 April. Voting will take place remotely and the club will announce details soon.
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Spotify was founded in 2006 by Daniel Ek as a music streaming platform. It has revolutionized the entire industry and now has 406 million users and 180 million subscribers.
Joan Laporta was happy with the agreement. “We are very proud to announce a leading alliance with a world standard such as Spotify. This relationship will allow us to bring the club closer to its fans and make them feel more part of the Barcelona family through unique experiences that will allow us to integrate entertainment and football, while allowing us to reach more people from all over the world. It is also a relationship in which we continue to advance in this new era that we have begun, which once again shows the innovative character and continuous improvement that distinguishes Barcelona, making the club unique in the world.
Spotify’s director, Alex Norstrom, also spoke about the contract. We couldn’t be more excited to partner with FC Barcelona to bring together the worlds of music and football. From July onwards, our collaboration will provide artists, creators, gamers and fans a global platform at the newly renamed Spotify Camp Nou. We have always used our marketing investments to empower content creators and artists, and this collaboration will take the concept to a new level. We look forward to creating new opportunities to connect with Barcelona fans from all over the world. Spotify’s mission is to unleash human creativity, help artists make a living through their art and connect with their fans. We believe that this partnership will create many opportunities to fulfill this mission in a unique, innovative and amazing way.
FC Barcelona has not revealed how much it will earn from the Spotify deal, but media outlets estimate that he could receive 62.5 million euros a year (57.5 million for shirts and 5 million for stadium naming rights). outlet 2Playbook On the basis of this data, he calculated a month ago how the new sponsorship agreement compares to previous agreements with Rakuten. You can read an article on this topic at this link. Cadena Ser He gives a slightly higher amount – 280 million over four years, or 70 million for the year of cooperation. On the other hand acclimatization He announces that after the completion of the reconstruction of the Camp Nou, Barcelona’s profits from the contract will exceed 70 million euros.