Indeed every third Polish consumer consciously limits meat consumption. So, in three years, sales of meat products fell by 7.5 percent. On the other hand, vegetarian alternatives are becoming more and more popular. In the case of dairy substitutes – by 30 percent. For dairy products, more than 60 per cent. for meat products.
It is true that plant substitutes constitute only 0.3 percent. The whole shopping cart, however, this must be admitted This category is growing at an amazing pace – Anna Michalak from GfK Polonia confirms.
– In the analyzed period (April 2021 – March 2022 – ed.), the value of plant product purchases increased 32% year-over-year. for dairy products and as much as 67 per cent. For meat and vegetables, the entire category of food products scored only 3.5 percent. Growth – says the expert.
The greatest interest in plant and vegetable products can be seen not only in numbers, But also on store shelves. – Producers and retailers are systematically expanding their offerings of plant substitutes, thanks to which consumers have more and more choices – notes Anna Michalak.
It’s hard to disagree with that. All you have to do is go to any store in Poland to find some fun food products designed for vegetarians and vegans at least.
What offers of vegetables can we find in Polish stores? Their offer has expanded significantly in recent years. Meat-free products are no longer limited to alternatives like veggie burgers or cheeseburgers, but have become a category in their own right. Popular discount stores and local convenience stores always offer tofu, chickpeas and vegetable spreads at very attractive prices.
Attention is also drawn to the very dynamically developed part of dairy alternatives and plant-based drinks (according to the ruling of the Court of Justice of the European Union, producers cannot call it “milk”).
Once upon a time, veganism in Poland was synonymous with the irony of ‘soy latte’.. Now, proponents of a vegan diet can add oat, almond, rice or coconut milk to their coffee. We can buy them literally everywhere, and the cheapest ones already cost as much as cow’s milk (about 4 PLN per liter). This shows how much our market has changed.
Vegetarian alternatives can also replace traditional Polish meat products, such as sausages, blood sausages, capanos sausages and even cutlets or lard. It is made from oyster mushrooms, lentils, sunflower seeds, peas, beets, beans and chickpeas. These vegetable dishes are now available in almost every store and restaurant.
According to a RoślinnieJemy report, 3.2 million people in Poland do not eat meat. The complete abandonment or restriction of animal products is declared to be up to 40 percent. Polish and Polish women. Also, every second consumer is interested in whether the components of the purchased products are healthy. But as much as 43 percent. It states that their purchases are greatly influenced by the natural origin of the food.
– It must be emphasized that these trends are permanent and long-term. This is evidenced primarily by the increasing number of flexible farms, that is, the purchase of healthy products and products that do not necessarily belong to this category. The same is true for farms that buy mainly basic, unprocessed, and natural commodities. Over the past decade, the number of these two parts has increased by more than 20 points in total. Anna Michalak points out.
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