June 9, 2023


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Overwatch League check out its top sponsors.  Activision-Blizzard's problems persist

Overwatch League check out its top sponsors. Activision-Blizzard’s problems persist

Blizzard’s problems related to the lawsuit brought by the state of California to the studio for mistreatment of employees have other consequences not only in actions within Blizzard itself, but also with other initiatives behind the company. This time the Overwatch League was hit.

Blizzard is actively creating and developing various esports organizations, including StarCraft II, HeartshStone, World of Warcraft and of course the most popular Overwatch League in recent years, the most popular American league in shooting competitions.

Unfortunately, after the aforementioned lawsuit from California, the three largest sponsors of OWL decided to resign from further cooperation, which would greatly suffer the entire organization, the players and the game itself. Coca-Cola, Kellogg (creators of Pringles), and State Farm will no longer support the Blizzard Championship, which will put the continued existence of both that league and the rest of the Overwatch esports event into a serious question.

While Coca-Cola and State Farm consider returning to the partnership when the company resolves its issues, another sponsor, T-Mobile, is banning display of its logo during OWL and Call of Duty League broadcasts.

Source: https://www.vg247.com/2021/08/06/coca-cola-state-farm-overwatch-league-sponsorship-pull-back/

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