According to the results Mediapanel Research It was developed by Wirtualnemedia.pl in October of this year. NetflixAs a website and mobile application, 12.81 million Polish Internet users visited, giving 42.95 percent. Domain. Everyone spent an average of 5 hours 55 minutes 51 seconds there.
Disney + i has attracted more than 4 million users HBO MaxThat appeared in Poland in the first half of this year. In October, the first platform received 4.47 million visitors, or 14.97 percent. Range, 2 hours, 28 minutes and 5 seconds of average use time, the second – 4.2 million users, 14.08 percent. Access is 1 hour 51 minutes 42 seconds spent by an average Internet user.
There is another universal platform in the ranking – Prime Video is owned by Amazonwhich attracted 2.87 million Polish Internet users (giving 9.64% of the range), for an average of 1 hour, 23 minutes and 9 seconds.
Player is the leader among the platforms of broadcasters and TV operators mainly located in Poland (TVN Warner Bros. Discovery), which was visited by 3.84 million Internet users (12.89% coverage), spending an average of 2 hours 56 minutes and 17 seconds. TVP VOD attracted 3 million users (10.06% of coverage), each with an average of 2 hours, 58 minutes and 50 seconds.
Canal + online has 2.57 million users, 8.6% range, 2 hours, 12 minutes and 52 seconds of average usage time, and Polsat Box Go – 2.52 million visitors, 8.45%. Range, 2 hours, 17 minutes and 46 seconds of average time.
The WP Pilot platform, which is part of Wirtualna Polska in the VOD and OTT categories, has been visited by 2.13 million Internet users (which gave 7.16% of the range), they both spent an average of 54 minutes and 13 seconds. On the other hand, CDA Premium had 2.09 million users, 7.01 percent. Range and 37 minutes and 45 seconds of average use time.
CDA Premium is the only platform whose results are regularly published on the number of subscriptions in Poland. At the end of June this year. 422.8 thousand were sold against 466.8 thousand. The previous quarter means a decrease of 9.5%.
From August last year in Poland Scandinavian platform Viplay It mainly offers sports broadcasting. In October, he was behind the top ten in the Mediapanel rating – 1.86 million users scored, 6.24 percent. Range and 38 minutes 58 seconds of average use time. Viaplay owner reported that in the third quarter of the platform the platform exceeded the one million subscribers limit in Poland, Having started to show English Premier League Football as well as previous radio programmes.
From month to month, Netflix gained 603.1 thousand. Internet users in Poland have 16 minutes and 13 seconds of average usage time (4.8 and 4.9 percent, respectively). Since the outbreak of the epidemic, the platform has become the undisputed leader among video-streaming platforms in Poland (except for February last year, when Player released another film from the “Letters to M.” series, which was never released in cinemas). During this time, he repeatedly achieved increases in footfall, and in October he reached another record number of users.
Netflix was the only platform that experienced growth in both stats. On Disney +, the number of Internet users increased by 48.4 thousand. (1.1 percent), and on HBO Max at 46.2 thousand. (also 1.1%), while the average usage time on the first platform decreased by 1 minute 29 seconds (1%), and on the second by 3 minutes and 2 seconds (2.6%).
On the player, he lost 295.5 thousand. Internet users (7.1%), The average time spent by each increased by 22 minutes 55 seconds (14.9%). Prime Video recorded a decrease of 130.1 thousand. Users (4.3%) i An increase of 36 minutes and 10 seconds of average usage time, and WP Pilot – a decrease of 274.7 thousand. Internet users (11.4%) and an increase in average time by 5 minutes 54 seconds (12.2%).
On the Canal + online channel with a decrease in the number of users by 6.6 thousand users. (0.3 percent). The average time spent by an Internet user increased by 36 minutes 12 seconds (37.4%). This Polsat Box Go has won 5 thousand. Visitors (0.2%), lose 21 minutes and 25 seconds of average usage time (13.4%).
TVP VOD recorded a decrease in the number of users by 1.9 thousand. (0.1%) and an increase in the average time of use by 3 minutes 56 seconds (2.2%), and CDA Premium – a decrease of 20.2 thousand. Internet users (1%) and an increase of 3 minutes and 44 seconds in average usage time (11%).
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