Photo: Lucasfilm // Walt Disney Pictures
The team responsible for developing the streaming service Disney + announced that at the end of 2022 it will offer the possibility of paying a lower subscription to access the platform, in a cheaper subscription, and advertising will stop for movies and series. The company will introduce the new threshold to US users first. In 2023, after the successful completion of the testing program, the lower subscription is expected to reach the global market.
Unfortunately, it is not yet known what discount can be counted on by those who agree to watch ads while using the platform, and the Disney + team has not disclosed the amount of the cheapest subscription. However, we can take a look at how the competing sites are distinguished for their viewing. It is worth considering the offer of the Hulu service, which belongs to the Disney group, which is a good indicator of the pricing policy that the organization can choose. Hulu with ads costs $6.99 per month, while the ad-free version costs $12.99 per month. This means that by agreeing to watch ads, we reduce the subscription fee by approximately 50%.
Slightly lower discounts are set up for HBO Max subscribers. A subscription for $15 provides access to 4K content without ads, agreeing to watch ads and lowering the resolution to 1080p for a subscription that you have to pay $10. In return, Peacock’s made three plans: Free with limited access to the media library with ad breaks, Premium for $4.99 with access to all products discontinued by ads, and Premium Plus for $9.99. You will not submit any advertisements.
Today, users in the US pay $7.99 a month or $79.99 a year to use Disney+. After offering a lower subscription with ads, the subscription cost may drop by several tens of percent.
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