February 1, 2023

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COP15: ecomenters and speakers warn against environmental rain

COP15: ecomenters and speakers warn against environmental rain

What do McDonald’s Europe’s green logo, Prime Minister Justin Trudeau’s green speech and a car manufacturer that plants a tree if you buy his car have in common?

• Read more: COP15: Activists warn against multi-billionaire influence

• Read more: COP15: Concert for the Environment

• Read more: At 10 years old, this futuristic Greta inspires adults at COP15 in Montreal

These are three examples of greenwashing (or Green washing) The green appearance is used to mask a dull reality.

Two speakers from the Global Youth Biodiversity Network gave a workshop on identifying “ecological scenarios”.

The McDonald's logo in France is green because it is green.

Courtesy image

The McDonald’s logo in France is green because it is green.

“In France, the McDonald’s logo has been on a green background for years, it’s no longer red here, it’s the epitome of plain greenwashing,” says 25-year-old Julie Safforgate.

“When a company suddenly adorns itself with environmental symbols, beware. »

A major symptom of egohypocrisy is the exaggeration of signs of virtue.

“Sustainable, natural, zero paraben, zero silicone and drawings of plants everywhere, it’s questionable,” says 21-year-old Ambre Bichard.

“A certification label may be created by manufacturers. »

Even the slightest subtle greenwashing can turn into a joke. Swedish car brand Skoda once said: If you buy one of our vehicles, we plant a tree. “Even though the car hasn’t left the factory yet, the CO2 emissions to build it already exceed the carbon capture capacity of a tree,” laughs Ms Bichardt.

Virtuoso Ambient Rain

COP15: Justin Trudeau’s opening address is a prime example of an eco-performance by a politician enlisted by two speakers.

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“He’s the cliché of the right guy and his environmental speech is flawless…to make people forget his pro-oil policies!”

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