According to the programming director, 99.5 “makes itself felt quickly.”

The programming director hopes listeners will be there hours before the 99.5 adventure for Cube Radio begins.

• Read more: Excitement in the air two days before QUB hits the FM airwaves

“Yesterday was the last day before the start of the school year [samedi]Benoit Simard told LCN. There is a lot of excitement. I think everyone is looking forward to tomorrow morning, 6 o’clock to start this new adventure.

For him, this adventure is an opportunity to present new voices and new ideas to listeners.

Mario Dumont will host the morning show, while Richard Martino will make a return appearance.

“Reactions from listeners and market participants have already been good,” said Mr. Simard underlined. Making a good first impression is important. It was all successful. We can’t control the uncontrollable, but I’m sure people love that second voice. This opportunity to acquire a second talk radio station has been long awaited in the Montreal market. I don’t care. We will get better results in the coming weeks. It will be felt soon.

Watch the full interview above.