Final Destination 3 Scares up a Website

Final Destination 3 has launched the official site just in time for Friday the 13th. "Friday the 13th plays into the key themes of this film -- no one can escape death's design and if you cheat death, it will come back to get you," said Gordon Paddison, Executive Vice President, Integrated Marketing for New Line Cinema.  "Superstitions are very compelling, so all these promotions have some fun with that idea."

Fans who enter the official site can board the full-frame roller coaster video after entering their name and birthdate "in case something should happen."  When they exit the site by clicking "let me off!" the video shows the coaster coming off the rails and ends with the visitor's personalized epitaph.

Taking this one step further, visitors are able to "Send Death To A Friend."  The friend receives an email encouraging them to check out a "wicked coaster crash video."  Upon viewing the end of the video, they are faced with their own personalized epitaph with their name, birthdate and year of death (2006) already filled in.

The web site main content screens have full-frame video backgrounds; on exiting any section, the visitor can view a frightening video tease of one of the film's character's death sequences, stopping just before the end is revealed.  Visitors can also download free "Screamtones" for their mobile phones, including a selection of the best screams from the film.  For the most rabid fans, hidden gems are imbedded in the site for those who dare to look. (Hint: type the number 180 at any point during the website experience and the site will flip over and reveal hidden content.)

Fans can also freak out their friends with a "What's Your Dark Side?" email with 13 questions designed to reveal a person's "dark side" via their responses to questions like "Do you think you've ever cheated death?" and "Assuming you could choose, how would you like to die?"  Forward your honest answers to 13 of your darkest friends to escape death's clutches, or ignore the game, and Friday the 13th will curse you!

A major sweepstakes across dozens of these scary sites will give away a "FINAL DESTINATION 3" prize pack that includes the "FINAL DESTINATION 1" and "FINAL DESTINATION 2" DVD set and a grand prize of a Panasonic entertainment set.

Set six years after the original "FINAL DESTINATION" film, the latest installment in the successful Final Destination franchise centers around a high school senior who has a premonition of a fatal roller coaster accident involving herself and all her friends.  When the premonition proves true, those who have "cheated death" and survived the accident are forced to deal with the repercussions of escaping their fate.  "FINAL DESTINATION 3" stars Ryan Merriman ("The Ring Two") and Mary Elizabeth Winstead.  The film, directed by James Wong ("Final Destination"), is scheduled for a February 10, 2006 release. Check out the site http://www.fd3movie.com.