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American Pie Band Camp Sells 1 Million DVD'sPosted by: MichaelI really enjoyed this movie... despite its low budget and obvious limited "talent". So it is no surprise to me that this movie has EXPLODED off DVD shelves. The film's commanding debut follows the success of USHE and Rogue's first DVD OriginalTM release, Carlito's Way Rise to Power. American Pie Presents Band Camp engaged a similarly innovative and aggressive marketing plan, including a high profile three-week ad campaign and theatrical trailers, to raise consumer awareness and interest in the DVD-only sequel. "This second consecutive DVD OriginalTM hit reaffirms the viability of our innovative strategy for bringing exceptional content to the DVD marketplace," said Craig Kornblau, President, Universal Studios Home Entertainment. "The aggressive and unique approach to production, marketing and distribution, combined with the massive appeal of the American Pie franchise, proved an irresistible combination to consumers hungry for a post-holiday treat." David Linde, President of Rogue Pictures added, "By creating higher-budgeted, theatrical-quality fare that brought together a winning script, terrific young cast and seasoned filmmaking talent, we were able to produce a direct-to-DVD follow-up worthy of the blockbuster trio of American Pie theatrical releases."
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