James Camerons Avatar DVD / Bluray 'Green' InitiativePosted by: Michael
Today, AVATAR director James Cameron and producer Jon Landau presented scenes from the film’s upcoming Blu-ray release, outlined the ongoing fan engagement program, and announced the global partnership between Twentieth Century Fox Home Entertainment and Earth Day Network, the international non-profit organization that coordinates Earth Day programs annually.
The ultimate high definition experience for home viewing audiences, AVATAR will be available on Blu-ray and DVD on April 26th in the UK. An ultimate edition release with immersive bonus materials is slated for November. Connecting these two releases in April and November is “The Avatar Program,” an interactive consumer experience that offers an online hub for exclusive content, discounts and more.
An action-adventure journey of self-discovery, AVATAR dramatically demonstrates how human invasion almost destroys the balance of life on the planet of Pandora. The audience passionately roots for Pandora’s survival, everyone learns that all living beings are connected and that those who seek to exploit nature rather than respect it will only destroy themselves. Taking that message of conservation and ecological harmony, the studio and Earth Day Network, together with various organizations worldwide, will pledge to plant one million trees across the globe by the end of 2010.
April Means AVATAR
Determined to achieve the very best home entertainment presentation, the April AVATAR Blu-ray and DVD release features the film and corresponding menu, utilizing the disc’s entire storage space in order to provide the highest quality optimal picture and sound.
"We wanted the best presentation of any film in the history of the Blu-ray and DVD formats," said AVATAR producer Jon Landau. "Our launch into the home in April will allow fans to return to Pandora again and again."
The AVATAR Program
Through a unique code found inside the AVATAR Blu-ray/DVD, consumers can register at www.avatarmovie.com into “The AVATAR Program” and gain exclusive access to first-look bonus materials, special content and much more. Additionally, only those fans will be able to adopt one of the one million trees being planted on behalf of Earth Day and receive a virtual ‘home tree’.
Other AVATAR digital initiatives include: