James Camerons Avatar DVD / Bluray 'Green' Initiative

Today, AVATAR director James Cameron and producer Jon Landau presented scenes from the film’s upcoming Blu-ray release, outlined the ongoing fan engagement program, and announced the global partnership between Twentieth Century Fox Home Entertainment and Earth Day Network, the international non-profit organization that coordinates Earth Day programs annually. 

The ultimate high definition experience for home viewing audiences, AVATAR will be available on Blu-ray and DVD on April 26^th in the UK.  An ultimate edition release with immersive bonus materials is slated for November.  Connecting these two releases in April and November is “The Avatar Program,” an interactive consumer experience that offers an online hub for exclusive content, discounts and more.

An action-adventure journey of self-discovery, AVATAR dramatically demonstrates how human invasion almost destroys the balance of life on the planet of Pandora.  The audience passionately roots for Pandora’s survival, everyone learns that all living beings are connected and that those who seek to exploit nature rather than respect it will only destroy themselves.  Taking that message of conservation and ecological harmony, the studio and Earth Day Network, together with various organizations worldwide, will pledge to plant one million trees across the globe by the end of 2010.

April Means AVATAR

Determined to achieve the very best home entertainment presentation, the April AVATAR Blu-ray and DVD release features the film and corresponding menu, utilizing the disc’s entire storage space in order to provide the highest quality optimal picture and sound. 

"We wanted the best presentation of any film in the history of the Blu-ray and DVD formats," said AVATAR producer Jon Landau. "Our launch into the home in April will allow fans to return to Pandora again and again."

The AVATAR Program

Through a unique code found inside the AVATAR Blu-ray/DVD, consumers can register at www.avatarmovie.com into “The AVATAR Program” and gain exclusive access to first-look bonus materials, special content and much more.  Additionally, only those fans will be able to adopt one of the one million trees being planted on behalf of Earth Day and receive a virtual ‘home tree’.

Other AVATAR digital initiatives include:

• “Pandorama” – Via a computer’s webcam users can immerse themselves into the world of Pandora, inserting themselves into different locations from the movie and interacting with the elements in each; users can snap postcards and share amongst friends only at www.pandorama.avatarmovie.com
• “Pandorapedia” – The official guide to the world of Pandora and James Cameron’s AVATAR, fans enter a world beyond imagination with hundreds of facts on Pandora that can be accessed online at www.pandorapedia.com
•  “Immersive Trailer” – Thefirst-ever interactive trailer allows fans to click on any part of the video to explore detail frame-by-frame and in-context “hot spots” that will offer meticulous information on characters, locations and more
• “Interactive Desktop Wallpaper” – Instant access to all things AVATAR including newsfeeds, videos, social network updates and exclusive content that is updated automatically right on your desktop