Bluray Bringing 3D Technology Home

To coincide with the rollout of 3D electronics hardware from Sony Electronics, Sony Pictures Home Entertainment (SPHE) today announced the studio will begin releasing 3D content on Blu-ray Disc™ worldwide in 2010.

The first planned SPHE Blu-ray 3D release will be the recent animated blockbuster “Cloudy With A Chance Of Meatballs,” timed to the availability of Sony Electronics’ 3D compatible BRAVIA® LCD TVs and 3D compatible Blu-ray disc players in the summer of 2010. More information about the upcoming Blu-ray 3D edition of “Cloudy With A Chance Of Meatballs,” as well as other future SPHE Blu-ray 3D releases, will be announced in the Spring of 2010.

“3D entertainment on Blu-ray is poised to revolutionize the home viewing experience in much the same way that high-definition televisions and Blu-ray Disc have over the past several years,” said SPHE worldwide president David Bishop. “SPHE is proud to lead the way in providing compelling 3D entertainment to complement the new hardware entering the marketplace.”