To promote the release of Star Trek, Paramount Pictures International and the Picture Production Company have created a first of its kind ‘social media microsite’. Launched today, the new site will house a wealth of Star Trek-themed tools for fans to use on their profiles across the social web.
The social media microsite invites fans to express their allegiance to Star Trek, and Starfleet, using a variety of cool, creative and compelling customisation tools. Turning a profile picture into Captain Kirk or Spock, or grabbing a themed skin for your MySpace profile, blog or Twitter page are just some of ways fans can engage with the movie through http://www.startrekfankit.com/ww
There is also a wealth of content still to come including peelbacks, fan banners, iPhone content and also a live stream from the global premiere in Sydney.
