More Viral Video Madness for a Horror Film

Below you can checkout a brand new video that was emailed to me for an upcoming feature film. It was never actually said it was for a feature film but if I had to guess since it came from a PR Agency I would say its for a certain supernatural thriller about to hit theatres. Check it out below and decide for yourself. What do you think its for?

I have to say its very well done and for a viral video it does take the cake. It does however lack the mystique of the Cloverfield Campaign since we just stumbled on that stuff. Of course this video also gives away the big secret in the last 3 seconds so be sure to guess before the last 3 seconds. Did you guess right? What do you think of this kind of marketing?