The Mysterious Origins of Cloverfields Name

Cloverfield... the name generates great fan boy buzz and hysteria as we all wait for the 18th. Well ok some of us will see it on the 15th, but most have to wait till the 18th. The big question I had was how did this film get its name and what is the cool tie in. The dissapointing answer is that it has no tie in and the name origins is kinda cheesey, at least to me.

It was, in fact, one of Abrams’ and Burk’s agents, John Fogelman, who, having seen the word “monster” one too many times in private e-mail correspondence, suggested calling the project “Cloverfield,” after a main street near Abrams’ office in West Los Angeles.

“We started working on the movie, and it became like a nickname. But we thought, ‘There’s no way that’s going to be the title of the movie,’” Abrams recalls. “We even had another title, ‘Greyshot,’ the name of the bridge that Rob and Beth are hiding under in Central Park at the end of the film, which we were all set to announce at Comic-Con. But, by that time, the name ‘Cloverfield’ had already leaked out, and the fans already knew it by that name, so we just decided to stick with that.”

Yes kids... the Clover Monster is named after the street JJ Abrams Office is on. That is what I would call a buzz kill. Project Cloverfield is a street name, and here I thought it would have some mystically wicked meaning for philosophers to ponder on.