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Gibson breaks movie making Commandments
Posted by:Screen star Mel Gibson is reaping manna from heaven by breaking Hollywood's ten commandments of film-making with "The Passion of the Christ," which is on course to shatter box office records as it opens in more countries.
The Catholic movie-maker took an unprecedented risk on the film that depicts the grisly last hours of Jesus Christ, financing it with 25 million dollars of his own money and foregoing traditional publicity amid a dearth of investors as a polemic swirled over the expected content of the movie.
But after breaking all the rules of Hollywood movie-making -- which teach film-makers to blitz the public with glossy ad campaigns and never finance their own projects -- the gamble has paid off, perhaps to Gibson's own surprise.
The film is now set to extend its run of success in Europe. It opened Friday in Britain and will come out in France on March 31 and Italy on April 7.
"What Gibson did was incredibly dangerous and incredibly successful," University of Southern California film professor Richard Jewell told AFP. "He played the lottery and he won."
"None of the studios wanted to touch this thing with a 10-foot pole, so the only way he could do this was put up his own money," he said.
The Catholic movie-maker took an unprecedented risk on the film that depicts the grisly last hours of Jesus Christ, financing it with 25 million dollars of his own money and foregoing traditional publicity amid a dearth of investors as a polemic swirled over the expected content of the movie.
But after breaking all the rules of Hollywood movie-making -- which teach film-makers to blitz the public with glossy ad campaigns and never finance their own projects -- the gamble has paid off, perhaps to Gibson's own surprise.
The film is now set to extend its run of success in Europe. It opened Friday in Britain and will come out in France on March 31 and Italy on April 7.
"What Gibson did was incredibly dangerous and incredibly successful," University of Southern California film professor Richard Jewell told AFP. "He played the lottery and he won."
"None of the studios wanted to touch this thing with a 10-foot pole, so the only way he could do this was put up his own money," he said.
Read the entire news here:
http://www.channelnewsasia.com/stories/entertainment/view/77368/1/.html
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