Iron Man 3 managed to capitalize on the popularity of the MARVEL brand to shoot its way to number one at the box office this weekend despite the fact its a really bad movie. The film which stars Robert Downey Jr managed to bring in $680million world wide making it the biggest money maker out of the three films in the franchise according to BoxOfficeMojo
Luke reviewed Iron Man 3 earlier in the week giving it a 9 out of 10 showing that he was clearly in a much better mood then I was when he saw it.
For me Iron Man 3 missed the mark in every possible way and is by far the worst film yet in the series.
I am not sure if it is the new director or the fact its the third film in the franchise and they are starting to run out of tricks but for me Iron Man 3 was flat. A great brand like Iron Man can not be kept alive with splashy special effects and 3D it needs substance and Iron Man 3 had very little.
The original Iron Man movie was a fantastic film because it had heart. Sure it was based off some of the best source material available but it takes much more then a great source graphic novel to make a movie work.
The mix of sarcasm and plenty of wit made the original Iron Man funny without being ridiculous. Interlacing the action and stellar effects it made the original Iron Man an all around fun time. Iron Man 2 managed to loose most of that magic and Iron Man 3 lost it completely.
Iron Man 3 may not have had Tony Stark womanizing or acting out as a play boy but it did have him dropping all kinds of one liners that had no place including calling a young boy a ‘pussy’ for missing a family member.
Iron Man 3 had some great potential but managed to miss its mark. Mild Spoilers ahead. The idea of Tony Stark taking on the Mandarin without his tech is a genius idea were it not for two things. If the Mandarin was truly threatening the world The Hulk would crush him in a heart beat. Just because the government says ‘this is not a job for superheroes’ doesnt mean the Hulk suddenly starts listening to a logical argument.
More significantly we are forced to believe that when Tony Stark’s primary suit is destroyed he must head to the hardware store to assemble a rag tag suit when in fact he has the Hulk Buster suit and a dozen other suits all just waiting to deploy. Talk about a strange series of events.
The card played the worst in the film was the end of Iron Man. Was the end events of the film really the end of Iron Man? Because if so they should have watched The Dark Knight Rises to see how to build an emotional ending to a much loved character. Then again can they really put an end to Iron Man with Avengers 2 just around the corner?
The humor, charm and wit of Iron Man was replaced in the third film with over the top violence, a complete lack of intelligent dialogue and special effects that would not quit but should.
Iron Man 3 for me was a bust. Was it for you?