Well Qwikster has lived up to its name- barely a month since its announcement Qwikster is now being abandoned completely according to Netflix CEO Reed Hastings. In other words Qwikster has suffered a quick death- one can’t help but scoff at such a public and unanimously hated announcement that is quickly snuffed out. On the other hand it’s a nice change of pace to see that the shouts of anger over the change has not been unheard.
The announcement does not change the other disputed announcement of price changes for both watch instant plans and DVD by mail plans as both will remain separate plans. Read on below for a quote from Reed’s blog post regarding the inconvenience the previously announced Qwikster and the price changes:
” It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
This means no change: one website, one account, one password… in other words, no Qwikster.
While the July price change was necessary, we are now done with price changes.”
It remains to be seen if this announcement that voids the previous announcement does anything to appease alienated members, win back cancelled members or helps their stock. There has been lots of new content added to the watch instant side of the business including the popular horror series The Walking Dead.
The continuing Netflix drama for me does not paint a picture of a completely stable business. What are your thoughts on all the Netflix shifting with prices and announcements?